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Impulse Airlines
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Information
IATA Code: -
ICAO Code: IPU
Known As: Impulse Airlines
Full Name: Impulse Airlines Pty Ltd.
Country: Australia
Callsign: Impulse
History:
Impulse
Airlines was established in 1992 and started operations on 18 December
1992. It commenced regional airline services in March 1994 following
the acquisition by the Impulse Transportation Group of Port Macquarie
based Oxley Airlines. Impulse Airlines was based in Newcastle.
The airline
operated a network of regional routes throughout New South
Wales. The network initially included routes to Armidale, Brisbane,
Canberra, Coffs Harbour, Coolangatta, Cooma, Kempsey, Melbourne,
Newcastle, Port Macquarie Sydney, Tamworth and Taree. The airline
operated a fleet of Beechcraft 1900 aircraft. It was affiliated with
the Ansett frequent flyer programme and its flights had designated AN
flight numbers.
In August 1994,
Impulse Airlines expanded its fleet and became the
first Australian operator of the BAe Jetstream 41. It acquired five of
the type in 1994 and had planned to acquire a further five in 1996.
Impulse used the aircraft to pioneer non-stop services between
Newcastle and Melbourne but was soon met with competition from Qantas
who utilised the much larger BAe 146 on the route.
Impulse was forced
to discontinue the services and withdraw the Jetstream 41s from
service. After Qantas lost interest in the route following Impulse's
withdrawal, Impulse eventually re-entered the route with Beech 1900s in
February 1997.
In June 2000
the airline acquired Boeing 717 jet aircraft and
commenced operations as a low-cost airline on Australia's trunk eastern
seaboard routes in direct competition with Qantas and Ansett. The
airline had ceased its previous affiliation with Ansett. Services
initially operated between Sydney and Melbourne and quickly expanded to
include Brisbane, Newcastle and Hobart.
Together with Virgin Blue which
also commenced services in mid-2000, Impulse Airlines brought upon a
substantial restructuring of the Australian airline industry. The new
low cost entrants injected competition into the long-lived duopoly
between Qantas and Ansett which arguably contributed to the downfall of
the latter.
The airline was
acquired by Qantas in November 2001, and Impulse was
absorbed into the QantasLink group of subsidiary airlines.
Logo:

1999
Cockatoo

Information
Source:
Logo: http://www.aerosite.net
History: http://en.wikipedia.org/wiki/Main_Page
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